![]() H&M will cease printing its catalog after 39 years – RetailWire.REI scraps mail order catalog to publish a magazine – RetailWire.After 70 years, IKEA turning the page on the Catalog – IKEA.In the case of IKEA, the retailer will still publish a smaller book next year, just not the big catalog that people in dozens of countries have come to know. IKEA’s decision to end its voluminous publication puts it among a list of other retailers, including H&M and REI, that have cut back or ditched big catalogs in recent years for other print and/or digital alternatives. The company has introduced site and app enhancements to further enhance digital performance. The retailer reported that its worldwide online sales jumped 45 percent last year and that had over four billion visits. The furniture giant has seen a larger percentage of customers buying its products online rather than go shopping in its massive warehouse locations. “We have been transforming many aspects of how to reach and interact with our customers, and the work continues to find new ways to amplify unique IKEA home furnishing knowledge, products and solutions in the best possible way - to inspire the many people through new ways, channels and formats.” “We are not starting from scratch,” he said. Grüss said IKEA is ready to meet consumers where they will be most receptive.
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